What’s the Enterprise Way? Taking care of our customers, our communities and our environment.

Culture and hard work created Enterprise

Enterprise Rent-A-Car is an ongoing success story. Our guiding principles, and humble beginning, revolve around personal honesty and integrity. We believe in strengthening our communities one at a time. Serving our customers as if they were our family. And rewarding hard work. These things are as true today as they were when we were founded in 1957.

Today, our extensive network, fleet and range of services position Enterprise as part of the largest transportation solutions provider in the world. We offer our customers local and airport rentals, car sharing, exotic car hire and van hire, along with our Flex-E-Rent service, providing business solutions for specialised vehicle needs including temperature-controlled vans and accessible minibuses. We’re in more than 30 countries with over 7,200 locations. What does this mean to our customers? We're there when you need us.

We take an active role in sustainability, not only because it’s smart for our business, but because we believe in making the world a better place for future generations. Because of our size, we are in a unique position to foster innovation, advance research and test market-driven solutions.

Did you know?

Founder Jack Taylor selected the name Enterprise as a salute to the WWII aircraft carrier he served on, the USS Enterprise. Today, the "Enterprise" name is synonymous with the leadership and vision of the business.

  • Founder Jack Taylor
  • USS Enterprise
  • Enterprise branch location
  • Road with cars
  • CarShare
  • Fuels research
  • Car on highway



Enterprise has over 7,200 locations in more than 30 countries.


Enterprise has pledged to plant 50 million trees in 50 years.

“Take care of your customers and your employees first, and the profits will follow.”

It all started with seven cars and a hunch

One man’s vision is how the Enterprise story begins. Back in 1957 Jack Taylor, a decorated WWII pilot returned home, with hopes to build a business and start a family.

Using lessons learned in the U.S. Navy—including the value of hard work, team spirit and simply doing the right thing—Jack embraced the novel concept of leasing automobiles, with a fleet of seven cars.

Enterprise is now a household name for frequent travellers and road trippers. We're a brand that’s recognised as a worldwide leader in the car rental industry. We value our employees and customers as much as a member of the family. Today Enterprise continues to drive success through a simple, yet powerful set of beliefs to become a leader in car rental, as well as in sustainability and innovation.

Couple exploring a rental car


Sustainability research

As our global network continues to expand, we remain committed to pursuing a more sustainable future.

Learn more about Sustainability


Winding road image

Enterprise Rent-A-Car is an internationally recognised brand with thousands of locations throughout the world.

Find our branches


Customer service representative

We pride ourselves on some of the best training around, combined with a strong promote-from-within philosophy.

Learn more about Our Culture

Take the road less travelled

Our culture is built around people and travel. Tackle the open road with Enterprise.